We are in the business of designing great user experiences in the digital world. We have expertise and experience across sectors like Banking, Wealth Management, Broking, Asset Management and Insurance with a client list that reads the Who’s Who of the Indian Corporate world. We have deep practices in User research, Strategy development, Design and Implementation. Our design philosophy is rooted in User Centered design, while never losing focus on business objectives.
Some of our Work-Elements in Application Design Areas
| Research |
Strategy |
Design |
Develop |
| System study |
Developing Platform Strategy |
Brand Study |
Front end Architecture |
| User Behavior Research |
Target Group Analysis |
Developing Visual Strategy |
Hand coded scripts |
| Hypothesis generation |
Persona Generations |
Typography |
Digital Style guides |
| Research and Analytics |
Information Design |
Color Palette Definitions |
Asset generation |
| Discovery Workshops |
User Journey Design |
Lay outing |
Design QA |
| USP propositions |
Sketching Interactions |
Platform specific Designs |
Interaction Planning |
| Brainstorming |
Innovation Workshops |
Planning Interactions |
Building Prototypes |
| Case Studies |
Wire framing |
Visual Style guides |
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Functional Documentations |
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Our Design Process
| Discover |
Define |
Ideate |
Decide |
Build |
| Research |
Business Objectives |
Bucketization |
Scenario Validation |
Information Architecture |
| Benchmark Users |
Insight Mapping |
Pillars of Success |
Information Architecture |
Wire-framing |
| Brand |
|
Scenarios |
Technical Feasibility |
Front-End Development |
| Platform |
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Ideas |
|
Backend Integration |
