User Experience

We are in the business of designing great user experiences in the digital world. We have expertise and experience across sectors like Banking, Wealth Management, Broking, Asset Management and Insurance with a client list that reads the Who’s Who of the Indian Corporate world. We have deep practices in User research, Strategy development, Design and Implementation. Our design philosophy is rooted in User Centered design, while never losing focus on business objectives.

Some of our Work-Elements in Application Design Areas
Research Strategy Design Develop
System study Developing Platform Strategy Brand Study Front end Architecture
User Behavior Research Target Group Analysis Developing Visual Strategy Hand coded scripts
Hypothesis generation Persona Generations Typography Digital Style guides
Research and Analytics Information Design Color Palette Definitions Asset generation
Discovery Workshops User Journey Design Lay outing Design QA
USP propositions Sketching Interactions Platform specific Designs Interaction Planning
Brainstorming Innovation Workshops Planning Interactions Building Prototypes
Case Studies Wire framing Visual Style guides
Functional Documentations
Our Design Process
Discover Define Ideate Decide Build
Research Business Objectives Bucketization Scenario Validation Information Architecture
Benchmark Users Insight Mapping Pillars of Success Information Architecture Wire-framing
Brand Scenarios Technical Feasibility Front-End Development
Platform Ideas Backend Integration